Blog

Blog posts about moving faster with B2B go-to-market customer insights viacustomer interviews and other sources.

Authetic Brands: From Founding Principles to What Customers Actually Experience
How do people experience brands as authentic?
Design Thinking + Lean Startups + Design Sprints
What are design sprints?
A Simple Framework to Generate A People-friendly Business Name
Let's try to simplify a very hard thing: naming a company