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Frequently asked questions
Why Improve Go-To-Market with Sunny
"Option C" focuses on direct customer interviews to gather real feedback on assets, avoiding the costly guesswork of trial and error and the limited insights of surveys.
Customer interviews provide deep, qualitative insights that go beyond metrics or survey responses. By engaging one-on-one with your ideal prospects or customers, you can uncover more of their motivations, pain points, and reactions to your topic and assets. Unlike surveys, interviews allow for follow-up questions and exploration of unexpected insights, giving you a richer understanding of what drives buying decisions.
This method can be a fast way to build assets and strategies that resonate, reducing the risk of misalignment, wasted resources and lengthy dead ends.
Interviews are typically scheduled, conducted and analysis delivered within 4 to 5 business days after requests for respondents go out. Reaching new respondents for very niche target markets and other factors may delay this timeframe.
Gain feedback on the market (such as "how CROs buy CRMs"), your specific best customers (such as why they chose your product), as well as reactions to your assets. You may uncover what excites them, what confuses them, their objections and see patterns emerge.
We hold 1-on-1 video interviews with ideal prospects or customers, sourced by either you or us, asking for their feedback on a topic (example: how they buy CRMs) and presenting an asset for review. Calls are recorded with consent.
Yes! We'll source and schedule interviews, and you can conduct the interviews. We'll provide suggestions for the interview structure and questions to ask.
Go-To-Market Assets To Test
Get feedback from ideal prospects and customers about your biggest unknowns. Get detailed responses on your product ideas, positioning and messaging. Test via marketing and sales assets like product webpages, landing pages, sales decks, proposal templates, ads, and lead magnets—whether they are drafts, prototypes or live.
Yes! You can provide a short brief along with a text outline, sketch or draft of the asset, and we will create a draft asset to test. Tested assets will be yours to refine further for production if you like.
Definitely! We can test the positioning and value propositions of the product-to-be via marketing or sales assets such as a product webpage prototype or a sales deck prototype. We can also test via a clickable product prototype.
Absolutely! We can include questions about pricing perceptions to help gauge if your target customers see value at specific price points. A product page with pricing plans could be a great asset to test.
Yes! Iterations and continual refinement is a great use of the service. You can schedule follow-up interviews to gather feedback on updated versions of your assets to gauge improvement.
Yes, we can include competitor comparisons in the interviews to understand how your positioning stacks up in the market.
Interviewees
The choice is yours. We'll discuss your options, but here's a quick take. When you want feedback from your best customers who know your product well, your customers are the best option. When you want to test the market's reaction to your product similarly to how new prospects do, we can source interviewees.
We'll discuss your options based on your resources, but here are common sources: 1) Your best customers, 2) prospects such as subscribers to your newsletter, and 3) qualified people within your teams' personal networks.
We source U.S. professionals based on role, company type, and relevance to your product. We perform a vetting process and let you choose from a shortlist of candidates. Professionals who take part in interviews are incentivized for their time.
We review respondents and their employers, including LinkedIn profiles and other public sources. You have the final say on who to invite to interview from the shortlist we provide.
Absolutely! This is key. We can focus on specific roles and employer characteristics like company size and industry based on your target market to ensure the feedback is relevant and actionable. Certain niche segments may be harder to source and we'll discuss options before proceeding.
Our primary focus is currently on U.S.-based professionals. Please contact us if you'd like to discuss other regions.
Insights
Gain feedback on the market (such as "how CROs buy CRMs"), your specific best customers (such as why they chose your product), as well as reactions to your assets. You may uncover what excites them, what confuses them, their objections and see patterns emerge.
Yes, we offer a concise report with key themes, actionable insights, and recommendations based on the interview findings. You will also be able to view the original interviews and provide your own analysis as well.
Yes, we can include competitor comparisons in the interviews to understand how your positioning stacks up in the market.
Other Questions
We'll help you find the mix that works for you. As an example, you can start with 5 interviews for an asset to gain initial insights. If you find value, you can continue with a monthly plan tailored to the number of assets and interviews you need.
Early-stage and mature SaaS companies, especially those launching new products and refining existing ones for better performance.
We handle sourcing, vetting, scheduling, interviewing, and analysis. You receive raw interview footage and actionable insights to move forward.
We obtain consent from all participants, use secure video platforms, and follow data privacy guidelines to protect your information and that of the respondents.
Plans start at $1800 a month. You can try a month and see if it works for you. Submit the "Get Started" form to start the conversation.
Click "Get Started" on this, or any, page. Fill out a bit of info about what you need and any questions you may have and submit to start the conversation.
We offer email and phone support.