Your "why we matter" strategic story fuels everything customers touch. This can be one of the most important things you arm your business and product with. It can be your single best tool for cutting through a very crowded marketplace. It can improve all your other efforts. But it's also something that rarely is discovered overnight. You, as a founder, however have the vision in your bones. It's why you feel so strongly that your business matters. And customers have the answers too. We help you merge your vision with market realities to craft a brand and a product that matter. Assets can include:
Strategic positioning & messaging of your product and brand. Why does it matter that people break their habits with their current solution and build a new habit around your product? What are the stakes? What are the opportunities? What are the emotions? We merge your vision and what customers value most to uncover the strategy worth rallying around.
Brand identity, logo, typography, color palette. We craft a brand identity for your startup that can grow with you. You receive a wordmark logotype for your brand. You also receive style tiles and style guide that outlines the typography, color palette and other brand elements.
We design and launch a responsive (looks good on mobile, tablet, desktop) and SEO-friendly website using industry standard tools that you own outright. Whether you are promoting a service, a few products or a catalog of products, we'll create the foundation you can grow with. We set up the hosting with a top third party host (or one of your choosing), point your domain name, set up your blog and make it all happen. Turn-key.
Test your ideas in the market. Generate leads and prospect conversations via offers of value. Increase appointments scheduled. It starts with understanding what customers value most.
We'll set up a third party CRM & email service provider. Already have a preferred platform? That's cool. We'll help integrate where appropriate. And for those who don't, we'll recommend the right fit and get you up and running.
What works in email and the marketplace of available tools continue to change. Don't do email like a jerk. We help you put together landing pages, email messaging and automation flows for your various customer journeys.
Bring your new brand to the party. Test messaging and audiences via organic social media and paid social media ads.
Thankfully, not every interaction is via a screen. Sometimes you interact with people in the real world. This is for those face-to-face moments when other senses matter.
What resonates best with your potential partner, client or investor? Tell your brand's story. Your audience will see what's at stake. Why now. And why their greatest opportunities are to be found with your team and your product.
Stay classy, startup. The cherry on top. A quality tee for team building or giveaways for early customers, social media followers, partners and influencers.
We deliver to you a defined bundle of foundational, workhorse marketing assets customized for your startup’s specific needs — done well.
How this works
We start with a 5 day design sprint. Can the branding sprint do everything under the stars with endless rounds of revisions — all in five days? No, of course not. There’s a lot to get done. We’re not after perfect, we’re after perfect for right now. We’re after executing and learning quickly. But because of our experience, we believe we can get it right earlier than most others. And as we learn more about what your customers value most, we continuously improve to drive ever better performance.
Who this branding service is for
You have a product or service you’re excited to launch… or it’s already underway. You know that great customer experiences are one of your best avenues to a competitive advantage. And great customer experiences are fueled by clarity and missions that matter.
Whether the brand is to be built from the ground up or it’s an existing brand that needs new life breathed into it, improve how you tell the story of why your brand and product matter.
You get it. Now let prospects, potential hires, partners, investors and press get it.