Every sunny day, for one solid work week. The pros crafting your marketing kit have years of experience bringing to market hundreds of projects from scrappy startups to giants like Walmart and Nickelodeon, affecting millions in sales. We build your startup's marketing assets in a customer-experience-focused, inefficiency-hating sprint to the finish line. And then continuously test and improve.What mix of marketing assets would you like to receive in five sunny days?:
Initial strategic positioning & messaging of your new business. This can be one of the most important things you arm your new business with. It has the potential to be your single best tool for cutting through a crowded marketplace. It can improve all of your other marketing efforts. But it's also something that rarely is discovered overnight. You, as a founder, however have this in your bones. It's why you feel so strongly that your startup matters. And customers out there have the answers too. We help you discover and fine tune what matters most.
Brand identity, logo, typography, color palette. We craft a brand identity for your startup that can grow with you. You receive a wordmark logotype for your brand. You also receive style tiles and style guide that outlines the typography, color palette and other brand elements.
We design and launch a responsive (looks good on mobile, tablet, desktop) and SEO-friendly website using industry standard tools that you own outright. Whether you are promoting a service, a few products or a catalog of products, we'll create the foundation you can grow with. We set up the hosting with a top third party host (or one of your choosing), point your domain name, set up your blog and make it all happen. Turn-key.
Test your ideas in the market. Generate leads and prospect conversations via offers of value. Increase appointments scheduled. It starts with understanding what customers value most.
We'll set up a third party CRM & email service provider. Already have a preferred platform? That's cool. We'll help integrate where appropriate. And for those who don't, we'll recommend the right fit and get you up and running.
What works in email and the marketplace of available tools continue to change. Don't do email like a jerk. We help you put together landing pages, email messaging and automation flows for your various customer journeys.
Bring your new brand to the party. Test messaging and audiences via organic social media and paid social media ads.
Thankfully, not every interaction is via a screen. Sometimes you interact with people in the real world. This is for those face-to-face moments when other senses matter.
What resonates best with your potential partner, client or investor? Tell your brand's story like the well-put-together, nimble pro you are.
Stay classy, startup. The cherry on top. A quality tee for team building or giveaway for press, early customers or social media followers.
We deliver to you a defined bundle of foundational, workhorse marketing assets customized for your startup’s specific needs — done well.
The Lean Foundational Branding Kit
Can the Sunny Startup Foundation Kit do everything under the stars with endless rounds of revisions — all in five days? No, of course not. There’s a lot to get done. We’re not after perfect, we’re after perfect for right now. We’re after executing and learning quickly. But because of our experience, we believe we can get it right earlier than most others. And as we learn more about what your customers value most, we continuously improve to drive ever better performance.
Who This Startup Branding Kit Is For
You have a product or service you’re excited to launch… or it’s underway. But you don’t have much else for your marketing and branding. This marketing kit is for you. We’ll literally transform how your business communicates with audiences, new hires, partners and investors.
Or are you at an even earlier stage with your product or service? At the idea stage or at the early stages of building your product? Are you building a mobile or website app?