Why do some brands matter more to customers than others?
Because they're great at really helping specific types of customers.
1. Clarifying who your customers are and how your brand really helps them is powerful stuff. It can be your single best tool for cutting through a very crowded marketplace. It can make all your other sales, marketing and product efforts easier.
You have the vision. And customers have their needs. We help you merge your vision with market realities to craft a brand and product that matter to customers.
2. You then need the core sales and marketing experiences that communicate this. You need the sales and marketing funnels that move prospects to action.
3. And you need to test it all with real prospects and customers. ASAP.
We do all of this via whatever combination of the following assets will help your business most. In 5 days:
1. Strategic positioning & messaging
Strategic positioning & messaging of your product and brand. Why does it matter that people break their habits with their current solution and build a new habit around your product? What are the stakes? What are the opportunities? What are the emotions? We merge your vision and what customers value most to uncover the strategy worth rallying around.
2. Brand identity
Whether it's refining an existing brand identity or starting from scratch, we craft the brand identity, logo, typography and color palette that can grow with you.
3. Sales or pitch presentation deck
What resonates best with your potential partner, client or investor? Tell your brand's story. Your audience will see what's at stake. Why now. And why their greatest opportunities are to be found with your team and your product.
4. Responsive website landing page
Whether you have a website or not, we help you launch a landing page that works hard to move a visitor to action. Ingredients include clearly communicating great value to your target customers, showing solid proof, presenting high quality imagery and design, and highlighting a compelling offer to encourage their next step.
5. Offers and lead generation
Test your ideas in the market. Generate leads and prospect conversations via offers of value. Increase appointments scheduled. It starts with understanding what customers value most.
6. CRM integration
We'll integrate with your CRM & email service provider. Don't have these? No problem. We'll recommend the right fit and help get you up and running.
7. Sales & marketing email sequences
We help you put together sales outreach and marketing email templates and automation flows for your various customer journeys. From sales prospecting to lead generation.
8. Branded social media imagery
Bring your new brand to the party. Test messaging and audiences via select organic social media posts and paid social media ads.
Other branded designs
Stay classy, startup. If your brand calls for other brand assets, we may be able to help.
How we simplify the improvement of your sales and marketing
We deliver to you foundational, workhorse sales and marketing assets to help move prospects through to action. And we test it all with real prospects and customers. All within 5 days.
How this works
We start with a 5 day design sprint. Can the sales and marketing sprint do everything under the stars with endless rounds of revisions — all in five days? No, of course not. There’s a lot to get done.
We’re not after perfect, we’re after perfect for right now. We’re after executing and learning quickly. But because of our experience, we believe we can get it right earlier than most. And as we learn more about what your customers value most, we continuously improve to drive ever better performance.
Who this branding service is for
You have a product or service you’re excited to launch… or it’s already out there. You know that great customer experiences are one of your best competitive advantages. And great customer experiences are fueled by clarity and missions that matter.
Whether the brand is to be built from the ground up or it’s an existing brand that needs new life breathed into it, improve how you tell the story of why your brand and product matter.
You get it. Now let prospects, potential hires, partners, investors and press get it.
